Amazon announced yesterday, will launch fresh electricity suppliers in New York City, Fresh Amazon". This will be the first time in the east coast of the Amazon launched the service.
Amazon said, will be the first in New York City, Broolyn (Brooklyn) area of the park slope (slope Park) community launched fresh electricity suppliers, and then will expand to other areas. Park slope is one of the most livable communities in New York, living in a number of young professionals, a large part of the Amazon users.
Amazon said, for the city of New York Fresh Amazon users, in the morning 10 points before the next day, you can be served, and the order will be delivered after second days, 10 days. Although the service mainly to fresh products, but also covers electronic products and toys and other products.
Initially, the service has become open to the New York residents who have become members of the Amazon Prime. Amazon Prime membership fee is $99, Amazon's streaming video and film programs can be accessed, but also free to enjoy the next day delivery service.
Before the end of this year, these users do not have to pay the extra cost to enjoy Fresh Amazon services. But from 2015 onwards, in order to continue to enjoy the service, you need to upgrade to the $299 Fresh Prime service.
Currently, Amazon only in Seattle and other major cities in California launched Fresh Amazon services. Industry insiders said the move into the New York market highlights the development of the Amazon's determination to develop fresh electricity suppliers. In the future, this part of the business will promote the growth of Amazon's revenue.
For the Amazon, to enter the New York market is not an easy thing. The first to face a strong challenge to the local online retailer Fresh Direct of non-staple food, the annual revenue reached $500000000. At the same time, Amazon also face the challenge of Instacart and other startups. In addition, Google also launched the same day delivery service in New York city.
Take Amazon fresh service is relatively old-fashioned methods, namely buy in large quantities of fresh products, warehouse and storage in the vicinity with a refrigerator. Fresh Amazon service warehouse located in the Avenel area of New Jersey, 20 miles from the park, according to people familiar with the matter.
Insiders said that although the non-staple food business profit margin is very low, but due to the Amazon can also sell consumer electronics and other more profitable products, so comprehensive profit rate will continue to outperform their peers.


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